The Story of Adaa by Sheetal
How a daughter's memory of her mother's heirloom sarees became a passionate curation of Indian ethnic grace in Delhi.
“A Good Saree Remembers the Moment It Was Worn”
Growing up, I watched my mother spend hours choosing the right saree for every occasion — a deep maroon Banarasi for family weddings, a crisp mulmul cotton for summer afternoons on the terrace. That timeless grace stayed with me forever.
I started Adaa by Sheetal about a year and a half ago, bringing together sarees and suits from master weavers and textile artisans across the country. What began as sharing a few handpicked pieces with friends and family in Delhi slowly blossomed into a brand trusted by women across NCR.
Every single piece in our collection has been personally handled, draped, and vetted by me before it ever reaches you. We examine the thread count, the weight of the zari, the breathability of the weave, and the finishing of every border.
“Adaa means grace in Urdu — and that is what I try to offer every woman who comes to us. Not just clothes, but a feeling of being dressed exactly right for her moment.”
— Sheetal, FounderToday, our studio in Dwarka serves patrons who seek authenticity over mass production. We believe in honest styling advice rather than simply closing a sale. We invite you to experience the warmth of personalized consultations, video drapes, and thoughtfully dispatched ensembles.
The Adaa Promise
Experience the Collection
Discover pieces handpicked for weddings, festivals, and everyday celebrations.